It’s no wonder that ProMat has become the talk of the trade. MHI targets the industry’s most influential movers and shakers through a wide array of aggressive, strategically driven marketing tactics. We know our audience is digitally minded, and our marketing efforts meet them where they are. That’s why our primary focus is to drive traffic to ProMatShow.com. Here, attendees can
register for the event, find updates and seek solutions to their supply chain challenges. Here’s a look at our integrated plan:
Key decision makers will receive carefully-timed, targeted direct mailings explaining the benefits of attending ProMat and driving them to the website to register.
Print and Web Advertising
ProMat has a print and online presence with an extensive campaign of four color print ads and web banners featured in the most relevant and credible trade and business-to-business publications and their websites, in the U.S. and worldwide.
Website and Mobile App
ProMatShow.com is always up and running delivering up-to-date news and information for both potential and registered exhibitors and attendees. ProMatShow.com offers you exposure to buyers who are researching and planning their attendance at ProMat. As an exhibitor, you will also gain exposure on the ProMat mobile app.
Our permission-based email and e-newsletter campaigns target tens of thousands of buyers to remind them of the benefits of attendance and to drive them to register. We also use email to provide them with regular updates on the latest show news.
PR and Social Media
Our messages appear in high-profile business-to-business press, where we focus on the benefits of attending ProMat. Many leading publications have plans for special pre-show issues and extensive post-show coverage. ProMat also maintains and actively engages attendees via social media sites including Twitter®, LinkedIn®, YouTube® and Facebook®, as well as MHI’s blog.
MHI extends invitations to national and regional professional organizations to encourage them to hold their own special events in conjunction with ProMat. We also seek specific end-user groups to hold special events relating to their unique supply chain challenges.